Case Studies

Adding a competitor comparison block to the homepage helped Stur position their unique value proposition above their top comepetitors. Purchase rate increased 22% with 95% confidence and revenue per visitor increased 39% with 99% confidence.

What works better on the homepage hero, video or still imagery? We optimized content across devices and found that still imagery worked better on mobile and video worked better on desktop.

Adding a bundling widget to product pages increased AOV by 8%, and even increased transaction rate by 7%, leading to a 15% increase in revenue per user.

Additional value props, when added right underneath the add-to-cart button, can reduce cart hesitancy and result in more confident purchases.